Lecture 5.docx - Lecture5 1 a Ethos i Speakercredibility 1 ii 1 a Authority,reputation,exp

Lecture 5.docx - Lecture5 1 a Ethos i Speakercredibility 1...

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Lecture 5 Developing and Organizing a Professional Presentation 1. Critical Elements of public speaking a. Ethos i. Speaker credibility:  1. why should your audience listen to you? ii. You can establish credibility by: 1. Demonstrating your competence a. Authority, reputation, expertise 2. Demonstrating trustworthiness and goodwill a. Honest, moral, ethical, generous, benevolent 3. Demonstrating similarity to your audience a. Career, affiliation, age, gender, ethnicity, culture,  personality, citizenship b. Logos i. Logical appeal to your presentation ii. Does it appeal logically iii. Establish by: 1. Organize your speech to its flow makes sense to your audience  (linear speech pattern) iv. Informative speaking: 1. Think of yourself as a teacher laying out info about your chosen  topic v. Informative organizational patterns: chronological, spatial, topical, cause- effect vi. Persuasive speaking: 1. Think of yourself as an attorney making an argument and building  a case vii. Inductive reasoning: 1. Building an argument by using individual examples, cases, pieces  of information and then pulling the together to make a  generalization to come to a conclusion viii. Deductive reasoning: 1. Speaker takes general information and draws a conclusion 2. Often set as a syllogism a. Socrates is a man (major premise) b. All men are mortal (minor) c. Therefore, socrates is mortal (conclusion) ix. Persuasive organizational: 1. Problem-solution, criteria satisfaction, comparative advantages,  motivated sequence c. Pathos
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i. Emotional appeal ii. Help audience relate to the topic and remember the message iii. CAVEAT: informative speeches must be objective iv. Move audience to action v. Established in the choices you make in your speech vi. Use of metaphors and stories with emotional appeal for your audience vii. Which main points do you include? viii. Emotional words d. all of these are central to informative and persuasive speaking e. attend to these throughout your speech development and delivery 2. Analyze the situation a. Analyze the audience i. And yourself as a speaker b. Analyze the occasion c. Introduction i. Attention getter ii. Thesis statement iii. Credibility statement iv. Preview of main points 3. Goals a. To inform, to persuade, to entertain b. Specific Goal: i. Describes the outcome you as the speaker are seeking. What do you want  to accomplish? c. Desired outcome d. Describe reaction you are seeking e. Be specific about who, what, when and where 4. Thesis: a. Single sentence, stated as a claim, that you will support throughout the speech b. Based on what you learn about the topic, what’s the most important idea you want your audience to know? 5. Opening statement a. Attention getter b. Give audience reason to listen c. Set a professional tone i. Relevant ii. Engaging iii. Demonstrate significance of topic for audience 6. Credibility statement a. Establish your credibility i. I’ve done research on… 7. Preview of main points a. Preview for your audience what you will be talking about: logos b. Just introduce
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c.
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