evidencia merca comunivcacion.docx

evidencia merca comunivcacion.docx - Nombre Carla Isabel...

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Selecciona un producto de tu preferencia que consideres requiere un rediseño en su programa de CIM y lleva a cabo lo siguiente: Describe detalladamente el producto que elegiste, menciona la marca a la que pertenece (si es agua embotellada, la marca podría ser Ciel) y el segmento de mercado al que se dirige. Proporciona también otros datos que consideres pertinentes. Marca: Apple Producto: iPhone 8 (celular) Precio: $16,500 Segmento: Personas de clase media alta. Edades de entre 16 a 50 años Hombres y mujeres El producto va dirigido a un tipo de personas extrovertida, social y sobre todo activa, que pueda utilizar el iPhone para facilitar y agilizar su ritmo de vida y aprovechar las oportunidades tecnológicas que este le brinda, todo ello combinado con un estilo de vida vanguardista sofisticado. Identifica las herramientas de CIM que utiliza actualmente la empresa para comunicarse con el mercado meta. Marketing Directo: En el Mercado existen varias tiendas alrededor del mundo que cuentan con los equipos más sofisticados y con personal de alto rendimiento que desempeñan una labor única y te ofrecen una experiencia exclusiva al comprar un producto Apple.
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  • Spring '16
  • A. Hernandez
  • Sociedad, Publicidad, Publicidad en Internet

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