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Unformatted text preview: Chapter 6: The Mass Media *What is the mass media? *The First Amendment is it important? *Media tells us about our choices History of Media *1st newspapers 1690 grew in 1700s *1st American newspaper 1760 *Free press was one of the major concerns of the Anti-Federalists *Press used to educate public about new political system *Thomas Jefferson's relationship with the press History Continued... *Penny press 1833.. Targets masses *1850-1900 papers go from 254 to 2,226 and circulation from 758,000 to 15 million *William Randolph Hearst, Citizen Kane and yellow journalism *Newspaper readership down Yellow Kid More on timeline *1928 1 st radio broadcast of an election *1948 1 st TV broadcast of an election *1952 1 st presidential campaign ads on TV *1960 1 st presidential debates on TV *1979 C-SPAN created *1980 CNN created *1992 candidates use talk shows instead of news programs *1996 1 st use of presidential candidate home pages *2000 explosion of WWW for primary campaign tool...
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This note was uploaded on 03/26/2008 for the course GOV 310L taught by Professor Kieth during the Fall '07 term at University of Texas at Austin.
- Fall '07