MODULE 1B – ASSIGNMENT #2 – MARKETING STRATEGYType of Assignment: Individual Submission (with group discussion)Length: 45 MinutesSubmission: SLATE AssignmentsOBJECTIVESDiscuss how an organization assesses where it is now and where it needs to beDescribe how core values, mission and goals are important to an organizationParticipate in interactive discussions INSTRUCTIONS1.In your Term Project groups, go to SLATE>Content>Project and refer to page 7of theMarketing Plan Project Description. Select a company from the list for which you will develop a new product improvement idea for your Marketing Plan. Complete the chart below about the company you have selected. 2.Include the source of your information. For example, if you discovered Loblaw Companies Limited’s Mission Statement on their website you would cite the source as: Loblaw Companies Limited. (2017). Mission and values. Retrieved from -Us/mission-and-values/default.aspx 3.Be prepared to discuss with the class.
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Marketing, Greenhouse gas, marketing plan project, Marketing Fundamentals