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147-173.pdf - FEMALE FIGURE IDENTIFICATION TECHNIQUE (FFIT)...

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FEMALE FIGURE IDENTIFICATION TECHNIQUE(FFIT) FOR APPARELC. L. ISTOOK, K. P. SIMMONS, & P. DEVARAJANNorth Carolina State University, Raleigh, NC USA, University of Missouri-Columbia,MO USA, & North Carolina State University, Raleigh, NC USAABSTRACTSizing standards used in the United States that identify the body measurements used in thedesign and development of clothing were established from identified “best practices” of theapparel industry.However, the industry as a whole has not adopted a single system ofclothing sizing.We know that manufacturers and retailers use their own sizing systems as amarketing tool, convinced that this is a differential advantage of their product for theirmarket.Regardless of the sizing systems used, however, almost all are based on the myththat humans have mathematically proportional bodies and that they grow in proportionalways.In addition, the shapes and proportions of today’s American population differ greatlyfrom the shapes of the generations before.So a variety of issues impact our inability to ‘fit’the American customer of today. These fit issues continue to be a growing concern.Mass customization methodologies appear to provide a “solution” by allowing customized fitof apparel.A significant underlying problem exists, however, when attempting to alter agarment for fit based on one standard shaped garment product. “Extreme” alterations seldomprovide the desired fit in the final garment. This discovery has led us to understand thatoptimal customization can only occur if customization starts from the most correctly shapedgarment for each customer’s “figure type”. Thus a system was developed to identify femalefigure types using 3D body scan data.Such categorization of body types will allow a moreappropriate reorganization of sizing systems with more successful attempts at customizationand mass customization. This information will allow researchers to analyze body scan datarelative to target market sizing, develop new shape categories not possible with 2-dimensional systems, and characterize body types for today’s market. This process allows usto use the most “correctly shaped” garment for the customization procedure that will betterensure satisfactory fit of the final garment.Keywords:FFIT for Apparel, shape sorting, sizing standards, mass customization, fit, femalefigure types1IntroductionCurrently, clothing sizes are based on a biased study that is over 6 decades old. This methodof sizing does not conform to the diversity of human shapes that currently exist in the UnitedStates. Attempts to classify body shapes into analogous types, in order to establish sizestandards, have resulted in the formation of several size groupings.However, the industry asa whole has not adopted a single system of clothing sizing.

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Term
Fall
Professor
N/A
Tags
Entrepreneurship, The Land, triangle, Female body shape, oval shape, shape category

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