Business case Telco 2 - MTN **.pdf - Iteration 2 Arpita ray Chowdhury BUSINESS CASE FOR TELCO MTN 1 Introduction ChargeBot is the first product from

Business case Telco 2 - MTN **.pdf - Iteration 2 Arpita ray...

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Iteration 2 Arpita ray ChowdhuryBUSINESS CASE FOR TELCO - MTN 1.Introduction:ChargeBot is the first product from Solaps, a solar charger case which extensively uses Solar Power to charge mobile phones, is soon to be released in US market. As it has already bagged an 24 million dollar deal in the US and looking to grow exponentially, it is now aiming to print it’s foot step in Africa and use its products and technology to serve African people and the African Telecom Industry. As MTN is the biggest telecom industry and holds the largest market share ( It currently has 240 million consumers), Solaps aims to achieve a partnership which will be beneficial for Solaps, MTN (The largest mobile connectivity in Africa) and surely for the African people. Now ChargeBot is not only an hardware device but it comes with the mobile app which indicates the amount of data stored, the location of the devise and the intensity , speed with which the phone is getting charged. The ChargeBot Application comes with many other features like reward collections, advertisement, banking solutions and many more. The backend stores the user data with many implacable data points. This vast amount of data about user and user behavior opens amazing challenging opportunities. 2.Statement of the Problem:The African people (the second fastest growing developing continents in the world)face their adverse electricity problem everyday, there is average 3-4 hours of electricity in an African household. People have to travel 2-3 hours to get their phone charged! In the rural area the consumer percentage only 5% those who have
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