THE GREAT YOGURT BATTLE.docx - Naveen Sai Krishna Patnala R01390613 THE GREAT YOGURT BATTLE SWOT ANALYSIS Strengths Pinkberry Unique Tart flavored

THE GREAT YOGURT BATTLE.docx - Naveen Sai Krishna Patnala...

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Naveen Sai Krishna Patnala R01390613 THE GREAT YOGURT BATTLE SWOT ANALYSIS: Strengths: Pinkberry Unique Tart flavored yogurt, which contains probiotics Health conscious as it promises to aid digestion Minimum flavor choices which are seasonal Wide range of high-end toppings Stark bright store layouts Promises customers by providing them healthy, low-fat, hormone-free milk products in unusual yogurt flavors TCBY More traditional dessert idea Offers mix of yogurt flavors like cake batter, red velvet cake and peanut butter with candy, cookies, fruit, sauces and sprinkles Desserts are served by weight rather than by serving size Customers have the unique option of creating their own flavors which they feel awkward ordering Red Mango Unique locations near college towns Attracting students with all-natural, gluten-free, low-fat options Stores set-up with comfortable seating and large-screen televisions Appealing mainly to students and young consumers by promoting cold coffee options in its stores Weakness:
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Pinkberry Minimalism of flavor choices leads to less attraction of consumers, which in-turn leads to less profits Competitive market Being part of relatively small but growing, part of frozen dessert market TCBY Same frozen yogurt flavors make people tired
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  • Spring '17
  • gleim
  • Marketing, Flavor, Red Velvet Cake, frozen yogurt

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