Assignment 1 mrktg.docx - BA245 Marketing Assignment 1...

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BA245 Marketing[email protected]Assignment 1 Chapters 1-2Name: Due Date: Please give a brief but well thought out opinion to the following questions. If possibly use the theories presented in the book to back up your reasoning. Assignments will be graded based on the work submitted in class on Canvas or sent by email to [email protected]Chick-fil-A: Getting Better Before Getting BiggerChick-fil-A may not be the biggest fast-food chain, but the up and coming purveyor of poultry sells more food per store than any of its competition—even McDonald’s. Its annual growth rate blows away all other top-10 chains. How does it do it? By making customers the number one priority. Chick-fil-A has a great product in its

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