1 MKF2121 Sample Exam Questions Section A: Short-answer questions 1.Jerie's Jerseys, a manufacturer of soccer jerseys, has experienced slumping sales over the last quarter. The marketing research department has been asked to investigate this disturbing development. What should be the first step taken by the researchers in their investigation? a. Design a questionnaire to gather pertinent data. b. Decide which statistical procedure to use for data analysis. c. Determine sources of pertinent internal secondary data. d. Identify the sample of customers from which data will be gathered. e. Formulate a specific research problem statement. 2.Do you agree with the following statement? Why and why not, briefly discuss. “The best defined marketing research problems consist of a series of specific questions that provide clear guidelines for the marketing researcher.”3.A researcher plans to sample from business majors at Monash to fill out a survey on their future career expectations. Cluster sampling techniqueis used: each gender is treated as a cluster. And female students are chosen as the cluster to be sampled from. Is this sampling plan appropriate? Brieflyexplain.
You've reached the end of your free preview.
Want to read all 6 pages?