Walmart Case Study-Week 4.docx - WALMART CASE STUDY Walmart...

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WALMART CASE STUDY Walmart Case Study Erika Smith IB 315 Professor Cheryl Washington September 9, 2018
WALMART CASE STUDY The purpose of this Case Study is to answer three the following questions while relating it to concepts we have learned over the last four weeks: The First why has Walmart viewed international expansion as a critical part of the strategy? The second what did Walmart do to enable the company to achieve success in Latin America and China? Lastly, what should Walmart do-or not do- to help ensure that the company achieves success in India? In Chapter one we looked at international businesses, which is business that is carried out across national borders. (Geringer, 2018) Walmart chooses to look at doing business overseas because after their big boom in 1980s-1990s. There wasn’t much room for growth in the US. This is an example of a market driver to go international. Walmart then looked for areas with growing population’s which is an example of an External force. An external force is a force that is uncontrollable meaning that management has no direct control over, the external force here is population. Currently, Walmart has 6,357 international retail units, 900,000 associates, and in 26 international markets. In fact of 480 Billion in revenues for 2014 about 30% of it was from international markets and is projected to increase over the next decade. To answer the first question why has Walmart viewed international expansion as a critical part of the strategy? To increase the flow of profits, the store was no longer able to expand in the US so it was time to see what markets internationally they could do well in. Now that we have looked at question one we are going to review question two with the Walmart opening their first international store.

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