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WALMART CASE STUDY Walmart Case StudyErika Smith IB 315Professor Cheryl WashingtonSeptember 9, 2018
WALMART CASE STUDY The purpose of this Case Study is to answer three the following questions whilerelating it to concepts we have learned over the last four weeks: The First why hasWalmart viewed international expansion as a critical part of the strategy? The secondwhat did Walmart do to enable the company to achieve success in Latin America andChina? Lastly, what should Walmart do-or not do- to help ensure that the companyachieves success in India? In Chapter one we looked at international businesses, which is business that is carriedout across national borders. (Geringer, 2018) Walmart chooses to look at doing businessoverseas because after their big boom in 1980s-1990s. There wasn’t much room forgrowth in the US. This is an example of a market driver to go international. Walmartthen looked for areas with growing population’s which is an example of an Externalforce. An external force is a force that is uncontrollable meaning that management has nodirect control over, the external force here is population. Currently, Walmart has 6,357international retail units, 900,000 associates, and in 26 international markets. In fact of480 Billion in revenues for 2014 about 30% of it was from international markets and isprojected to increase over the next decade. To answer the first question why has Walmartviewed international expansion as a critical part of the strategy? To increase the flow ofprofits, the store was no longer able to expand in the US so it was time to see whatmarkets internationally they could do well in. Now that we have looked at question onewe are going to review question two with the Walmart opening their first internationalstore.