Case 1 Royal Mail Discussion Questions.docx - Case 1 Royal Mail plc Cost of Capital 1 What is the key issues at hand for Royal Mail plc Royal Mail plc

Case 1 Royal Mail Discussion Questions.docx - Case 1 Royal...

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Case 1: Royal Mail plc: Cost of Capital 1.What is the key issues at hand for Royal Mail plc? 2.Why is it important to estimate a firm’s cost of capital? What does itrepresent? Is it set by investors or by managers?
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