05likingstudent4 - Lecture Outline: Liking 1. Liking 2....

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1 Lecture Outline: Liking 1. Liking 2. Factors that influence liking • physical attractiveness • similarity •p r a i s e • familiarity • mere association Liking People prefer to comply with requests made by individuals who they like Factors that Influence Effectiveness of Liking 1. Physical attractiveness Why Attractiveness Works Halo Effect : One very positive trait possessed by a person
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2 Devil Effect : One very negative trait possessed by a person influences the total judgment of that person. cp Attractiveness Attractive victim – Unattractive Defendant Unattractive victim – Attractive Defendant $10,051 $5,623 Attractiveness Stewart (1980) 1. Evaluated attractiveness of 74 male defendants prior to trial 2. Followed the defendants to find out their trial outcomes Result : Unattractive defendants were 2 times more likely to get a jail sentence than attractive
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This note was uploaded on 03/26/2008 for the course PSYCHOLOGY 280 taught by Professor Stephaniemaddon during the Spring '07 term at Iowa State.

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05likingstudent4 - Lecture Outline: Liking 1. Liking 2....

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