ADMS 2200 Case Analysis - Good Copy.docx - AP\/ADMS 2200 Introductory Marketing(Winter 2016-2017 Group#5 Case Analysis Marketing problem of a footwear

ADMS 2200 Case Analysis - Good Copy.docx - AP/ADMS 2200...

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AP/ADMS 2200 Introductory Marketing (Winter 2016-2017) Group #5 Case Analysis Marketing problem of a footwear company By: Kyle Ospreay, Nicholas Randell, Sandra Obaseki, Sarmija Shanmuganathan, Anna Poluianova, Shabbir Nundloll, Vaishvik Patel, Thi Pham, Jaismond Sin Table of Contents: Executive Summar y .... …...……………………………………………..…………………….….3
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Problem Statement …..…...……………………………………………..…………………….….3 Analysis (External) ………………..………………………………………………………… ..... 3 Culture…………………………………………………………………………………………...3 Demographic………………………………………………………………………….…………4 Social Trends/Fashion………………………………………………………………….………..5 Technology…………………………………………………………………………….………...5 Economic…………………………………………………………………………….………….5 Political/Legal……………………………………………………………………….…………..6 Analysis (Internal) .... ………………………………………………………………………… .... 7 Mission Statement…..……………………………………………………………….…………..7 Goals……………………………………………………………………………….………… .... 7 Company and Corporate Partners………………………………………………….……………7 Financial Resources……………………………………………………………….…………….8 Management, Marketing, and Technical Talent…………………………………….…………...8 Technological and Intellectual Property……………………………………….…….…………..9 Brand Image………………………………………………………………………….………….9 Product, Promotion, Price, Place……………………………………………………..………...10 Competitors …………………………………………………………………………………… .... 10 Major Competitors……………………………………………………………….…………….10 Target Markets and Segmentation……………………………………………….……………..10 Product, Price, Promotion, Distribution………………………………………….…………….11 Weaknesses/SWOT Analysis…………………………………………………….…………….12 Customers ……………………………………………………………………………………….12 Target Market and Segmentations…………………………………………………….………..12
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