Chapter 2 Note Taking Assignment.docx

Chapter 2 Note Taking Assignment.docx - Chapter 2...

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Chapter 2 Note-Taking Assignment Instructions: This assignment is required. It is recommended that you complete this assignment as you are reading through the chapter. Upon completion it is recommended that you use this assignment (with correct answers) to prepare for the test. 1 Define strategic window. Temporary periods of optimal fit between the key requirements of a market and the particular capabilities of a company competing in that market 2 Define a mission statement. A long-term view, or vision, of what the organization wants to become. 3 Define marketing plan. A written document that specifies the activities to be performed to implement and control the organization’s marketing activities 4 Define a market share. The percentage of a market that actually buys a specific product from a particular company 5 Define core competencies. Things a company does extremely well, which sometimes give it an advantage over its competition
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  • Fall '18
  • Marketing, high market share, high market growth, Define strategic window

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