Unformatted text preview: Marketing Strategy : identifies target markets and sets marketing mix choice that focus on those markets Sales Forecast : (the projection of probable, future sales in units or dollars), budgets, details of each activity, and who will be responsible for each activity. Performance Standard : an expectation for performance that reflects that the plan’s objectives....
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- Fall '18
- Marketing, entire marketing plan, Tyjuan Walton, marketing mix choice