Santell Gray Jr.docx - Santell Gray Jr Mrk3 Key Terms SWOT analysis stands for strengths weaknesses opportunities and threats Environmental Scan an

Santell Gray Jr.docx - Santell Gray Jr Mrk3 Key Terms SWOT...

This preview shows page 1 out of 1 page.

Santell Gray Jr. 9/12/18 Mrk3 Key Terms SWOT analysis: stands for strengths, weaknesses, opportunities, and threats Environmental Scan: an analysis of outside influences that may have an impact on an organization Marketing Plan: a formal, written document that directs a company’s activities for a specific period of time Executive Summary: a brief overview of the entire marketing plan Situation Analysis: the study of the internal and external factors that affect marketing strategies
Image of page 1

Unformatted text preview: Marketing Strategy: identifies target markets and sets marketing mix choice that focus on those markets Sales Forecast: (the projection of probable, future sales in units or dollars), budgets, details of each activity, and who will be responsible for each activity. Performance Standard: an expectation for performance that reflects that the plan’s objectives....
View Full Document

  • Fall '18
  • james
  • Marketing, entire marketing plan, marketing mix choice, Gray Jr

What students are saying

  • Left Quote Icon

    As a current student on this bumpy collegiate pathway, I stumbled upon Course Hero, where I can find study resources for nearly all my courses, get online help from tutors 24/7, and even share my old projects, papers, and lecture notes with other students.

    Student Picture

    Kiran Temple University Fox School of Business ‘17, Course Hero Intern

  • Left Quote Icon

    I cannot even describe how much Course Hero helped me this summer. It’s truly become something I can always rely on and help me. In the end, I was not only able to survive summer classes, but I was able to thrive thanks to Course Hero.

    Student Picture

    Dana University of Pennsylvania ‘17, Course Hero Intern

  • Left Quote Icon

    The ability to access any university’s resources through Course Hero proved invaluable in my case. I was behind on Tulane coursework and actually used UCLA’s materials to help me move forward and get everything together on time.

    Student Picture

    Jill Tulane University ‘16, Course Hero Intern

Ask Expert Tutors You can ask 0 bonus questions You can ask 0 questions (0 expire soon) You can ask 0 questions (will expire )
Answers in as fast as 15 minutes