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DIGITAL MARKETING (SEC 002)Assignment 1Brand Name: Submitted by: Sandeep SogiStudent Number: 300982198Submitted to: Philip Chang
FOUR TACTICS THAT RAY BAN USES TO GET IT’S CUSTOMERS ATTRACTED.I.TRENDS: Ray Ban has created itself a huge marketplace where customers get attracted to their each and every sunglasses. Their sunglasses are bought for taking selfies to look cool and attracted. More likely to get a status symbol. For Ray Ban, the overarching theme that associates them for the inner desire of their market is ‘’Never Hide’’. They tell their customers how awesome they look in sunglasses which translates to stay true to your vision.
RATINGS AND REVIEWS•This helps us to understand how really customers feel about the brand.