Course_Packet_Chapter_7

Course_Packet_Chapter_7 - The ABC's of attitudes Affect...

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The ABC’s of attitudes Affect Behavior Cognition
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Do attitudes predict behavior?
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Predicting deliberate behaviors Theory of Reasoned Action The best predictor of one’s behavior is their __________ to perform that behavior… Intentions are determined by three factors: Specific attitudes Subjective norms Perceived control
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Do we always know our own attitudes? Attitudes can exist at two levels Explicit attitudes Those that are consciously endorsed and can be easily reported Implicit attitudes Involuntary, uncontrollable, and unconscious evaluations https://implicit.harvard.edu/implicit/
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Mindlessness
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Mindlessness
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Effect of fear on persuasion Fear appeals grab __________ Most effective when accompanied by suggestions for __________ strategies “__________” messages are especially effective: emphasizing what will be gained if protective behavior is adopted
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Elaboration Likelihood Model _________ route occurs when people rely on
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This note was uploaded on 03/26/2008 for the course PSYCHOLOGY 280 taught by Professor Stephaniemaddon during the Spring '07 term at Iowa State.

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Course_Packet_Chapter_7 - The ABC's of attitudes Affect...

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