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Week 3_CaseStudy.docx

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Assemble a Dedicated Team Assemble a Dedicated Team: Seven Common Steps to Avoid When Building an Innovation Team Week 3: Case Study MPTM-622 Managing Diverse Organizations in Flat World Vipul Jain 1
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Assemble a Dedicated Team Write a critical analysis on how the global team was put together. Vijay Govindarajan and Chris Trimble have identified the factors that are essential in making of a successful team. In the case study, “Assemble a dedicated team: seven common traps to avoid when building an innovation team” , they have identified the key mistakes, responsible for the failure of a successful team. In the case study of the New York Times, they identified how a successful team is created in an established company and what factors could change the success to failure. In 1995, the New York Times company created a dedicated team for building and designing the internet site. But three years later, the team was not doing any innovation. They slipped into the organizational memory phenomenon and acted like a performance engine as they were managing their own affairs (operations, marketing, sales). The mistake identified in the case is that the dedicated team was structured the same way as the performance engine. When compared, the performance of the New York Times dedicated team with Harley Davidson, a dedicated team was created to offer a new range of services. All the people were hired from
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  • Spring '18
  • Maria Trujillo
  • The Wall Street Journal, News Corporation, Innovation Team, Performance Engine

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