Running head: SWOT Analysis of Apple Inc.4IntroductionIn this paper I will create a SWOT analysis on Apple Inc, the biggest consumer selling electronics in the world. In 1976, Steve Jobs founded a small company called Apple Inc., in his parents’ Silicon Valley garage. Four decades later, Apple is the first U.S. corporation to attain a market value of $1 trillion, a testament to its improbable rise as one of the world’s most powerfuland recognizable companies (Gurman, M., Rojanasakul, M., & Sam, C.). When looking at the types of technology we currently have available, a lot of it comes from the creative minds at Apple. More than 35 years, Apple has been creating user face innovation. Most of the Apple products are as such; computer, iPod, iPhone, iPad, and iTouch. Overview SWOT analysis involves the collection and portrayal of information about internal and external factors which have, or may have, an impact on business. SWOT is a framework that allows managers to synthesize insights obtained from an internal analysis of the company’s strengths and weaknesses with those from an analysis of external opportunities and threats (Jurevicius, 2013).In this Apple SWOT analysis I will disclose how the most successful world’s company uses competitive advantages to become the leading competitor in the tech industry. This will identify all the key strengths, weaknesses, opportunities and threats that affect the company the most. Existing businesses should use a SWOT analysis to assess if changes are needed to remain competitive in the marketplace, while new businesses should use SWOT analysis as part of their planning and development phases and to develop plans for future growth (Harmon, 2015).