viva questions.doc - 1 Why bother to plan Planning is about analysing both internal and external factors both past current performance future and set a

viva questions.doc - 1 Why bother to plan Planning is about...

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1. Why bother to plan? 2. What is the strategic plan and what is its relationship to the marketing plan? 3. What are the essential characteristics for an effective marketing plan?
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  • One '15
  • JaneCaroll
  • Marketing

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