Starbucks and Apple.docx - Starbucks and Apple Is Starbucks really as socially responsible as it claims And what are Apples social responsibilities to

Starbucks and Apple.docx - Starbucks and Apple Is Starbucks...

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Starbucks and Apple Is Starbucks really as “socially responsible” as it claims? And what are Apple’s social responsibilities to its foreign suppliers and their workers? In this class, we will use the free market, market failures, pyramid, stakeholder, and social business concepts to try to answer these questions. We will focus on Starbucks’ policies regarding coffee sourcing, local communities, workers, and the environment and on Apple’s responses to media and campaigners’ criticisms about its use of “sweatshop” suppliers in China. Please research one of these two companies, using the highlighted materials and others below, or , if you wish, instead research another company that claims to be “socially responsible” – such as Dell, Gap, General Mills, Hewlett-Packard, Intel, Southwest airlines, Timberland, or Patagonia, for instance. (You may have heard of other examples.) If you research another such company, present and discuss your research on the indicated forum in light of the concepts we have studied, and come to class ready to explain it too. Starbucks Materials Background Starbucks, Global Social Responsibility Report 2017 “Starbucks’ new CEO Tells Us He’ll Never be Howard Schultz – and That’s Great News for the Brand,” Business Insider , April 3, 2017 “Howard Schultz: Starbucks CEO Talks Business,” London Business Forum , May 10, 2011 Starbucks Prospers by Keeping Pace with the Coffee Snobs,” New York Times , December 3, 2015 Ethical Consumer, Starbucks profile and comparative ratings guide “Starbucks Corporation,” New York Times Sourcing issues 1 Starbucks and Apple
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Global Exchange, “Fair Trade & Sweatfree” Organic Consumers Association, “Protest Starbucks” campaign “Oxfam versus Starbucks,” The Economist , November 7, 2006 Workers issues International Workers of the World, Starbucks Workers Union, Current campaigns “Starbucks to Lay Off 6,000 and Close More Stores,” New York Times , January 29, 2009 “Starbucks to Provide Free College Education to Thousands of Workers,” New York Times , June 15, 2014 “Starbucks to Revise Policies to End Irregular Schedules for its 130,000 Baristas,” New York Times , August 14, 2014 Kate Taylor, “Baristas Say that Starbucks is Ignoring a Huge Problem that is Impacting Sales,” Business Insider , May 28, 2017 Karen Valby, “Starbucks is Bringing Hope – and Profit – to the Communities America’s Forgotten,” Fast Company , July 31, 2017 Environment Sarah Lozanova, “Starbucks Coffee: Green or Greenwashed?” , GreenBiz , June 10, 2009 Guidance questions What progress does Starbucks report on its sourcing, environmental, and community policies?
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