QUESTION 1 Which of the following is a strategic marketing implication for "Dependents Segment"? a. Providing consumer-oriented products such as convenience items and imported food ingredients b. Selling high-quality goods c. Using imported product to symbolize their status for upper income consumers d. a, b, & c 2.5 points QUESTION 2 Which of the following price range of apparel segment has an opportunity to position its brands in China in this economic downturn? a. High price range b. Low price range c. Lowest price range d. Middle price range 2.5 points QUESTION 3 In the criteria of global market segmentation, value is the most basic segmenting factor. True False 2.5 points QUESTION 4 ___________is Australia's largest manufacturing industry, contributing about 19 percent of total output. a. Automobile b. Steel c. Food processing d. Textile 2.5 points
QUESTION 5 Which of the following is not a universal code for a global market? a. English b. Barcode c. American movie d. Spanish 2.5 points QUESTION 6 Which of the following is not a company's strategy for distributing quality chocolate to foreign market with hot climate? a. Company owns display cases in stores for maintaining good quality b. Increasing fat content of chocolate for soft texture c. Reducing fat so that chocolate does not melt d. Distributing to air-conditioned stores for good quality 2.5 points QUESTION 7 Only 10% of the 6,200 consumer magazines published today in the U.S. are general-interest titles, down from 30% two decades ago. True False 2.5 points QUESTION 8 Strategic marketing implications for Seekers segment includes using imported products as both a status symbol and as a sign of ethnic pride. True False
2.5 points QUESTION 9 Which of the following is an advantage of e-retailing to apparel retailer?