Running Head: INNOVATION MISHAPS 1 Innovation Mishaps Student Name Institution Affiliation
INNOVATION MISHAPS 2 Creative Problem Solving Blockbuster was one of the leading movie renting stores until Netflix entered the market with advanced technology that posed great competition in video and movie market. In its strategies, Netflix believed that the customer would be much contented if the watch movie anytime they feel like watching. Despite Blockbuster having the capability to provide a range of film to offer, they were not able to deliver as fast as Netflix did (Christensen et al ., 2015). Blockbuster came up with a by-mailing offering, but it was too late to raise enough profit to fund innovation. As a result of the organization embrace use of small organizations to run innovation practices for Blockbuster. Although it has been a rough road for Blockbuster, it is the high time to start capitalizing on its strength. The organization enjoys the advantage of the availability of products, the capacity to change continuously and the strength of its brand in the market.
- Spring '18
- WILLIAM WAY
- Management, innovation mishaps