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1.IBM became a dominant IT industry leader under Thomas Watson. The company introduced many innovations to the technology world, including thelikes of the floppy disk, hard disk, and the start of the Automatic Teller Machine. IBM became dominant due to staying profitable through tough times. Their products were helpful for different types of businesses. These innovations allowed for quick solutions and people really liked that. Also, the addition of CEO Lou Gerstner propelled IBM through tough times by focusing on being a global and customer oriented brand. Alongside a great working environment and fantastic revenues, the company quickly shot up to becomeone of the world's most dominant IT companies. 2.The first signs of trouble for the company happened when they converted from a leasing oriented business to a sales oriented business. This lowered the return on sales and also affected the assets and equity. Another change
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Hard disk drive,Floppy disk,IBM Personal Computer,CEO Lou Gerstner