5 Marketing Concepts 5.docx - Difference between Selling...

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Difference between Selling Concept and Marketing Concept No. The Selling Concept The Marketing Concept 1 undertakes a large-scale selling and promotion effort undertakes activities such as; market research, 2 The Selling Concept is suitable with unsought goods—those that buyers do not normally think of buying, such as insurance or blood donations. The Marketing Concept is suitable for almost any type of product and market. 3 Focus of the selling concept starts at the production level. Focus of the marketing concept starts at understanding the market. 4 Any company following selling concept undertakes a high-risk
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