Airbnb proposal.docx - TARGET MARKET ANALYSIS Airbnb is a big name in the traveling business and its business model offers low cost accessible and

Airbnb proposal.docx - TARGET MARKET ANALYSIS Airbnb is a...

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TARGET MARKET ANALYSISAirbnb is a big name in the traveling business, and its business model offers low cost, accessibleand highly attractive solutions at a low-value to its customers[Bai17]. Airbnb is a highlycustomer friendly company in the hospitality and tourism industry. Airbnb idea of the localadventure of any destination of the world with pure local experience enables it to gain popularityas an innovative company in its target market. The targeting mainly travelers as well as hosts.These targets segments are vital for the business structure of Airbnb as they are the center ofprofitability of the business [McG18]. In addition to travelers and hosts, Airbnb is also targetingprofessional photographers, luxury travelers, family reunions, developing markets andhoneymooners. I.MARKET SEGMENTSFrom a target market analysis, it can be stated that there are two primary market segments ofAirbnb services. These are customers and suppliers. The idea of mutual interdependence and
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