assingment 1.docx - ASSINGMENT 1[Document subtitle Table of Contents Introduction of the company.2 Our mission.1 Our vision.1 Our goals.1 Our social

assingment 1.docx - ASSINGMENT 1[Document subtitle Table of...

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ASSINGMENT 1 [Document subtitle]
Table of Contents Introduction of the company ...................................................................................................................... 2 Our mission ............................................................................................................................................. 1 Our vision ................................................................................................................................................ 1 Our goals ................................................................................................................................................. 1 Our social responsibility ......................................................................................................................... 1 Our key values ......................................................................................................................................... 1 Reliability ............................................................................................................................................ 1 Customer Care ..................................................................................................................................... 1 Integrity ............................................................................................................................................... 1 Entrepreneurship ................................................................................................................................ 1 Location 1 - France ...................................................................................................................................... 1 Office info ................................................................................................................................................ 2 5 reasons ................................................................................................................................................. 2 Location 2 – Egypt ....................................................................................................................................... 0 Office info ................................................................................................................................................ 0 5 reasons ................................................................................................................................................. 1 Location 3 – China ....................................................................................................................................... 1 Office info ................................................................................................................................................ 1 5 reasons ................................................................................................................................................. 1 Location 4 - Mexico ...................................................................................................................................... 1 Office info ................................................................................................................................................ 1 5 reasons ................................................................................................................................................. 1
Chosen sector – Tourism Chosen company - Liberty Introduction of the company Our motto: Think global, act local: we use synergies and assets of a global network without losing the ‘personal touch worldwide’. Founded in 1991 and still privately owned Managing directors of each office are partners in their countries 60 offices in 46 countries More than 700 professionals worldwide Our biggest strength: financial stability Our mission To offer ideal solutions with a convincing service facilitated by the sustainable use of synergies. We make our clients our fans. A market positioning of more than 70 offices worldwide foreseen for 2018. Our vision To develop Liberty International Tourism Group into the No.1 Destination Management Company in the world.
Our goals Liberty intends to increase its return on sales (EBITDA) to at least 5% so as to ensure that the Group’s solid financial position and ability to act are guaranteed even in difficult market periods. Liberty aims to become the top employer for more than 800 professionals across all brands, companies and regions - this is necessary in order to build a first-class team. Liberty intends to deploy intelligent innovations and technologies to become a world leader in customer satisfaction and quality. The goal is to increase sales to more than 140 million € turnover a year; in particular, Liberty intends to capture an above-average share of the development of the major growth markets (BRIC countries). Our social responsibility Tourism will never be completely green or socially responsible, and for that reason we are creating our sustainable and socially responsible programs called ‘Impact Tourism’. We are creating the possibility to realize one’s social responsibility also as a tourist. In the form of experiences through a tourist product, one will co-create social imprint and measurable social impact in addressing social challenges in a local environment. Impact Tourism programs are directly related to the natural, cultural and social environment. Through them, we spread awareness, respect local values and endeavor for fair trade. Part of earnings of our special programs are given to the local organizations striving for a better social environment and fighting for preservation of cultural and natural heritage.

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