WA 1.rtf - Name ERNEST COLLIER IV College ID 0590356 E-mail...

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Name: ERNEST COLLIER IV College ID #: 0590356 E-mail: [email protected] College and semester: TESC, February 2017 Course code: Com-121 Course name: Intro to Mass Communications II Mentor: Casey Maugh 1. Discuss the interactive capabilities of broadcast TV and the choices it gives to broadcasters that they did not have before its invention. In the beginning, prior to the big boom of technology, and after the invention of radio, people began swooning over a new invention called television. The first public demonstration of broadcast commercial television took place at the 1939 World’s fair (Dominick 258). It wasn’t a great reception at first due to high prices of television sets and the simple fact that there weren’t many programs to watch, but broadcast television would soon blossom into something big (Dominick 258). It would broadcast local, educational, and even more entertainment that would help glue families to the boob tube. As time went on, the world of broadcast television eventually evolved, and with this evolution, the way broadcast television interacted with the viewers had changed. Broadcast television changed not because it wanted to, but because it had too. Those changes would create new ways for broadcasters to reach and attract new viewers. The development of the World Wide Web, video games, and the creation of cable television would work against the networks and local stations by taking away a good percentage of their viewers (Dominick 263). In a way, they were forced into the ways of the future or get wiped off the programming map. By losing their audience, it would also mean that they would lose their advertising investments. In order to keep broadcast TV relevant, they conformed to the

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