Running Head: Emerging Trends in Hospitality0Emerging Trends inHospitality
Emerging Trends in Hospitality1IntroductionIn India, the hospitality industry is changing at a fast pace and there is a steady increase ininternational arrivals. It recognizes some of the current and future trends affecting thehospitality industry involving sustainability, safety and security, the significance ofproviding outstanding service, and technologies that improve competitiveness andtremendous growth. It will help in providing more jobs globally with sustainableadvantage to the workforce. Technology plays a major role in transforming the hospitalityindustry better than before. Now, potential guests can make their bookings online fromtheir respective place. Service quality is the live-wire as reservations of clients should beaccurate; check-in needs to be finalized in five minutes, stay of residence must beprotected, and billing must be free from error. As India is a country recognized for lavishtreatment to all customers and despite the monetary slowdown, it adds to attractiveness asa medical tourism destination. Over the periods, the hospitality industry has experienceddevelopment and diversification to become one of the fastest developing financial sectorsin the world (Jones, Hillier & Comfort 2016, p. 53). In the following, an effort has beenmade to discuss the current and future trends influencing the hospitality industry inpositive as well as negative sense and recommendations to minimize the risks. Current trends influencing the hospitality industryGlobalizationIn India, it has made for people to trade freely around the world. This has made iteasier for customers to experience new cultures, adapt more knowledge, andcontinuously upgrade the products as well as services to attract as many customersas possible. There are negative effects of globalization on the hospitality industry as it isalways cheaper to hire people from other countries to work but they facecommunication barrier, which as a result most customers get irritated. Culturalbarriers act as another negative impact as customers come from diverse cultures soit is to make sure that they are not offended(Pirani & Arafat 2016, p. 141).Safety and securityThe Indian’s are concerned with security, which has improved vastly because ofvarious terrorist attacks globally, as well as due to kidnapping, assaults, androbbery. The first priority should be the safety of customers so they have accessedfull-body scanners and hidden security cameras in respect to ensuring customerssafety. Security measures have been initiated in many international airports andhotels of India by investing millions of dollars.As it has negative impacts too, by this customers are offended that thesetechnologies are breaching their privacy and as a result, it harmed the reputation(Zaitseva et al. 2016, p. 7180).