Corporate Social Responsibility MGMT 226 – Final Project Section - 02 Submitted by: Submitted to: Tanya Kaur Oberoi - 10196551 Art Masters Amandeep Amandeep Virpal Kaur Dhaliwal
MAC MAC Cosmetics Type Subsidiary Industry Consumer goods Founded Toronto , Ontario , Canada 1984 Founders Woodland Clark Headquarters New York City , New York , United States Products Cosmetics Parent Estée Lauder Companies (1998–present) Website M·A·C has five social initiative programs currently in place. 1. M·A·C Cruelty-Free Beauty : principle that prohibits animal testing and the policy is extended to ingredient suppliers as well (M.A.C. no longer guarantees its products are cruelty free. Current policy is that "Our products are not tested on animals except when absolutely mandated by law" . 2. M·A·C Kids Helping Kids : started in 1994 where kids living with HIV/AIDS create images that are reproduced as greeting cards. 100% of selling price goes back to participating organizations 3. M·A·C Viva Glam : 100% of the purchase price of any Viva Glam product (lipsticks, lipglasses and holiday sets) goes to the M·A·C Aids Fund.
Multiple Celebrities have endorsed the MAC Viva Glam products. Such celebrities include: Lady Gaga, Cyndi Lauper, Elton John, Nicki Minaj, and More. 4. Back 2 M·A·C Recycling : offers free lipgloss, eyeshadow, or lipstick at any M·A·C location (lipsticks only at M·A·C counters in department stores) with the return of six empty M·A·C containers. Viva Glam products, Pro Longwear gloss, Plushglass, Luster Glass and Pro palette Shadow and sheen supreme lipsticks are excluded. 5. The M·A·C AIDS Fund : supports community organizations providing direct services to people living with AIDS. To date the foundation has raised over $240,000,000 usd since its inception in 1994.
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- Summer '19
- Corporate social responsibility, L'Oreal, Body Shop, The Body Shop