wizardofwarm - English 102 Prof Ross 27 April 2007 The...

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English 102 Prof. Ross 27 April 2007 The Wonderful Wizard of Warm The 1940’s produced a classic movie called The Wizard of Oz , telling the story of Dorothy and friends on their quest to find the mystical and powerful wizard who can supposedly give them what they desire. After watching the movie, however, you realize that the “wonderful wizard of OZ” really isn’t all he is cracked up to be. He is just a normal guy without any special powers, manipulating people using fear and psychology to make them listen to what he has to say. It works well for him too, that is, until he is exposed. Apparently, Al Gore did not learn the message from this movie, as his recent documentary, An Inconvenient Truth is littered with psychologically manipulated scenes, information unrelated to the topic, and political criticism. Gore uses psychology to manipulate his viewers in attempt to gain acceptance and back up his message on global warming. From the beginning of the film, Gore makes the best of psychological theories and trends, using them to his advantage. In the first five minutes, several scenes are shown containing crowds of people in thunderous applause for him. By showing people in different parts of the world all enthusiastically cheering for him, Gore creates the effect of a consensus, causing the viewer to believe that the collective consciousness of the world supports him. This creates a phenomenon called “the bandwagon effect,” which predicts that people will give to support Gore or have a more open mind to what he has to say due to the falsely created belief that everyone else is doing it. This is a very effective way to start out the movie- due to many people’s negative premonitions about Gore that would certainly impede their judgment of the validity of
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his message. This highly successful technique is Gore’s first attempt at using subconscious persuasion to his advantage. Gore next makes an attempt to be humorous with his statement, “I’m Al Gore. I used to be the next president of the United States,” which gets many laughs from his audience. Many psychology experiments have resulted in the findings that when people are in a good mood, they tend to perceive what they encounter in a more positive light verse those who are in a neutral or bad mood in the same situations. This allows Gore to make his first emotional connection with his viewers. However, studies have also shown that this only works in cases where people do not have any strong negative feelings toward the stimulus, in this case Gore. Gore continues with his humor strategy, along with adding his completely irrelevant
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wizardofwarm - English 102 Prof Ross 27 April 2007 The...

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