T-1.8.1
Details of Assessment
Term and Year
Time allowed
7 Weeks
Assessment No
1
Assessment Weighting
100%
Assessment Type
e-Marketing Plan
Due Date
Week 7
Room
TBA
Details of Subject
Qualification
BSB51915 Diploma of Leadership and Management
Subject Name
Marketing
Details of Unit(s) of competency
Unit Code (s) and
Names
BSBMKG510 Plan E-Marketing Communications
Details of Student
Student Name
College
Student ID
Student Declaration:
I declare that the work
submitted is my own, and has not been
copied or plagiarised from any person or
source.
Signature: ___________________________
Date: _______/________/_______________
Details of Assessor
Assessor’s Name
Assessment Outcome
Results
Competent
Not Yet Competent
Marks
/ 100
FEEDBACK TO STUDENT
Progressive feedback to students, identifying gaps in competency and comments on positive improvements:
______________________________________________________________________________________
______________________________________________________________________________________
______________________________________________________________________________________
______________________________________________________________________________________
Marketing, Assessment No.1
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T-1.8.1
Student Declaration:
I declare that I have been
assessed in this unit, and I have been advised of my
result.
I am also aware of my right to appeal and the
reassessment procedure.
Signature:
____________________________
Date:
____/_____/_____
Assessor Declaration:
I declare that I have
conducted a fair, valid, reliable and flexible
assessment with this student, and I have provided
appropriate feedback
Student did not attend the feedback session.
Feedback provided on assessment.
Signature:
____________________________
Date:
____/_____/_____
Marketing, Assessment No.1
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T-1.8.1
Purpose of the Assessment
The purpose of this assessment is to assess the student in the following
learning outcomes:
Competent
(C)
Not Yet
Competent
(NYC)
1.1 In consultation with relevant personnel, determine electronic marketing (e-
marketing) purpose and objectives reflecting organisation’s strategy, direction
and values
1.2 Develop an e-marketing strategy or plan that addresses aims and targets
of organisation’s existing business or marketing plan, and is consistent with
organisational and budgetary requirements
1.3 Develop a value proposition for e-marketing strategy or plan
1.4 Identify, cost and detail e-marketing tools for the organisation and its
products and services in the e-marketing strategy or plan
1.5 Identify and incorporate e-marketing approaches, tools and strategies to
reach target market and achieve objectives
1.6 Ensure e-marketing strategy or plan includes an action plan, schedule and
budget estimates for developing and implementing e-marketing strategies
1.7 Ensure e-marketing strategy or plan includes effectiveness measures and
meets legal and ethical requirements
2.1 Evaluate website marketing objectives to ensure they are consistent with
e-marketing strategy or plan, and modify if required
2.2 Establish strategies for evaluation of website as a marketing tool
2.3 Evaluate website design according to e-marketing strategy, to ensure the
design projects required image of the organisation, and conveys features and
benefits of products or services; recommend modifications if required
2.4 Evaluate website data recording, contacts and feedback mechanisms as
part of website evaluation
2.5 Develop website marketing strategy in accordance with, and for inclusion
