Happy Fresh.docx - Executive Summary This assignment is...

This preview shows page 1 - 4 out of 10 pages.

Executive SummaryThis assignment is going to examine a startup company involved in delivery services. Thecompany chosen is HappyFresh operating in South East Asian region and in addition theassignment will also going to illustrate and investigate on the micro and macro environment ofthe business by analyzing its competitors, existing and potential customers the reflectionthroughout investigation of their economic performance their partnerships and other aspects suchas PESTEL analysis and porter’s five forces, their market analysis and their business model willclearly identify gaps in which HappyFresh can expand its business towards other areas in thesame region. Consequently, the recommendations are going to suggest on how to increase the potential ofHappyFresh to reach more customers and gain more profit with applying particular CSRactivities related to its activities. Recommendations are going to emphasize more on how toprofitably HappyFresh can increase the demand for its service.
Company BackgroundHappy Fresh is an E-commerce grocery Delivery Company formed on October 2014 and it isone of the rising startups in Southeast Asia, headquartered in Jakarta; currently serving marketssuch as, Malaysia, Indonesia and Thailand. Happy fresh app on both IOS and Android helpscustomers in those markets to order their daily or routine groceries online and to provide themwith delivery services directly to their houses. Moreover, it takes items ordered in advance to bedelivered between 6 to 8 hours. They have seven co-founders having IT businessexperience(Leighton, 2015b). Their Mission is to deliver health, happiness and convenience totheir customers. Happy Fresh allows Ordering fresh fruits and groceries from 30+ supermarketswithin its coverage areain Kuala Lumpur, Jakarta, Surabaya, Bandung, Bangkok and GreaterBangkokwith the most effective promotional activities (“HappyFresh,” n.d.).• Malaysia: Aeon Big, Jason’s Food Hall, Tesco• Indonesia: Carrefour, Super Indo, Ranch Market, Farmers Market, Lotte Mart, Grand Lucky• Thailand: Big C, Tesco Lotus, Wine MarketHigh Quality ProductsWhen shopping online, customers are redeemed to receive the quality products available.Customers can shop for fresh fruits, vegetables, halal meats and plenty of other quality productssuch as cleaning products, personal and beauty care.Trained Personal ShoppersWith lots of doubts customers can add notes to get exact products they want. Since Happy Freshspecially trained personal shoppers will choose best products for customers.
Happy Fresh provides rigid Training methods to people who desire to be in- store shopper. Theprocess consists of two weeks training that aids employees to pick the right food and maintainhigh quality standards for User’s Experience.(Leighton, 2015a)Returns at the DoorIf customer who does not want specific products or dislikes what was delivered, he can return itat the door. It simple once receiving groceries check all the products are received and pay only

  • Left Quote Icon

    Student Picture

  • Left Quote Icon

    Student Picture

  • Left Quote Icon

    Student Picture