Week 1 Intro.PPT - BUS352 Marketing Shirley Lichti Phone 884-0710 x 2147 Email [email protected] [email protected] Office LH2043 Office Hours see Weekly

Week 1 Intro.PPT - BUS352 Marketing Shirley Lichti Phone...

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©Shirley Lichti Wilfrid Laurier University 2018 BUS352 - Marketing Shirley Lichti Phone: 884-0710 x 2147 Email: [email protected] Twitter: @slichti Office: LH2043 Office Hours: see Weekly outline posted on MyLS
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©Shirley Lichti Wilfrid Laurier University 2018 Purchase Options 1. Hard copy book with Connect access card $139.95 2. eBook + Connect $89.00 Course Textbook
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©Shirley Lichti Wilfrid Laurier University 2018 Class Rules Come to class prepared and ready to learn. OTHERWISE – DON’T COME!!! Negative contribution not coming prepared using your cell phone using your laptop for any activity NOT related to class
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©Shirley Lichti Wilfrid Laurier University 2018 Famoso Cases
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©Shirley Lichti Wilfrid Laurier University 2018 Chapter 1 Objectives Define the role of marketing and explain its core concepts Describe how marketers create value for a product or service Summarize the four orientations of marketing Understand the importance of marketing both within and outside the firm
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©Shirley Lichti Wilfrid Laurier University 2018 What is Marketing? Product Price Distribution Advertising Target Market Environment Research Selling
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©Shirley Lichti Wilfrid Laurier University 2018 Definitions of Marketing Marketing is the performance of business activities that direct the flow of goods and services from the producer to the consumer. Marketing is getting the right goods and services to the right people at the right place with the right communication and promotion. Marketing is a social and managerial process by which individuals/groups get what they need and want through creating and exchanging products and values with others. Marketing is the process of buying and selling. Marketing is those activities performed by individuals or organizations that enable, facilitate and encourage exchange to the satisfaction of both parties.
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©Shirley Lichti Wilfrid Laurier University 2018
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