Amazon.docx - < Amazons dversitification > 1 Resources...

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< Amazon’s dversitification > 1. Resources - Amazon’s fulfilment centers, R&D, multiple SBUs(grocery, music store, computer store etc), cargo airline, drone delivery, reputation(cheap, punctuality, online book store), physical stores(amazon book), fist off line book store in Seatle, Brand awareness, marketing expenditirue, enormous customer data bases, experiences but no for managing online store) 2. Capability - Amazon prime, logistic system, services extension, amazon kindle, amazon prime, negotiation, purchase, outsourcing, amazon locker, kindle fire, acquiring(goodreads), amazon video services, worldwide operations(serving multiple countries), a wide range of products on website, operating at scale, brick and mortar convenience food store(amazon go), partnership, own brands(happy belly, Wickedly prime, Mama bear), amazon keeps contracting new manufacturerers for new range of products( to compete with off line brands),
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