Amazon-go-Team9.pptx - Strategic Management Team 9_Cohort...

This preview shows page 1 - 3 out of 4 pages.

Strategic Management Team 9_Cohort I1 Alicia Birre 57240 Emilie Carrier 57268 Hojun Jung 61781 Jyotka Behal 61915 Margaux Marchin 57502
Image of page 1
Resources Capabilities No Consistency 1.2 Were such diversifications risky strategic moves? 1.1 Were Amazon’s diversifications through Amazon Go and Amazon Elements appropriate, given the company’s resources and capabilities? Resources & Capabilities for Off-line stores vs On-line stores - competitors(Walmart) - Lack of experiences - Larger investment requirement Strategic warehouses R&D Reputation Enormous customer database Brand awareness Supply chain Partnership Not appropriate! According to Markides’ frame, such diversification is a risky strategic move as Amazon does not reply to every questions: What strategic assets do they need in order to succeed in the market? - Managing physical chain stores Can they catch up to or leapfrog compettors at their own game? - lack of experience in the offline market, it seemed difficult for Amazon to confront firms - the offline market is extremely competitive (Wal Mart)
Image of page 2

Want to read all 4 pages?

Image of page 3

Want to read all 4 pages?

You've reached the end of your free preview.

Want to read all 4 pages?

  • Spring '17
  • william james
  • Supermarket, Shopping mall, Target Corporation

{[ snackBarMessage ]}

Get FREE access by uploading your study materials

Upload your study materials now and get free access to over 25 million documents.

Upload now for FREE access Or pay now for instant access
Christopher Reinemann
"Before using Course Hero my grade was at 78%. By the end of the semester my grade was at 90%. I could not have done it without all the class material I found."
— Christopher R., University of Rhode Island '15, Course Hero Intern

Ask a question for free

What students are saying

  • Left Quote Icon

    As a current student on this bumpy collegiate pathway, I stumbled upon Course Hero, where I can find study resources for nearly all my courses, get online help from tutors 24/7, and even share my old projects, papers, and lecture notes with other students.

    Student Picture

    Kiran Temple University Fox School of Business ‘17, Course Hero Intern

  • Left Quote Icon

    I cannot even describe how much Course Hero helped me this summer. It’s truly become something I can always rely on and help me. In the end, I was not only able to survive summer classes, but I was able to thrive thanks to Course Hero.

    Student Picture

    Dana University of Pennsylvania ‘17, Course Hero Intern

  • Left Quote Icon

    The ability to access any university’s resources through Course Hero proved invaluable in my case. I was behind on Tulane coursework and actually used UCLA’s materials to help me move forward and get everything together on time.

    Student Picture

    Jill Tulane University ‘16, Course Hero Intern