Beats Rhetoric Paper.docx - Joshua Villarosa Professor Lease First Year Writing Seminar 18 October 2018 Beats Rhetoric Paper Beats was created by music

Beats Rhetoric Paper.docx - Joshua Villarosa Professor...

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Joshua Villarosa Professor Lease First Year Writing Seminar 18 October 2018 Beats Rhetoric Paper Beats was created by music Icon and rap legend Dr. Dre and musical producer/co-founder of producing company Interscope Records Jimmy Iovine. The Beats Company took flight by offering high quality headphones and speakers to its consumers. Beats publicity is its highest it has ever been and is likely the one of the most well-known headphone companies on the market. The significance of the creators of Beats with Dr. Dre and Jimmy Iovine set a great foundation for the company just based on their names. Their ethos in the music industry helped set a steady floor in the industry and lays a basis for the brand’s main persuading point, recognizability. As soon as consumers visit the website, they are flooded by images of elite celebrities using Beats products. Dr. Dre sells Beats products by emphasizing the celebrities that endorse his brand. Throughout the website, Beats focuses its main selling point through the people and credibility they possess. By using captivating images, the ethos of prominent musicians and athletes, and personal stories of Beats users, Beats projects an idea of elite quality onto the consumer of their products. Beats’ is described as “a family of premium consumer headphones, earphones, and speakers.” These are Beats’ main selling products and what they are most known for. But recently the Beats’ company created a partnership with Apple Music to create a streaming music subscription and exclusive Beats radio shows on Apple Music. Musical artists of various genres sponsored by Beats occasionally premiere songs on these Beats Radio songs. Actions like these
give more publicity to Beats because of anticipation of new music. Because Beats is a division of

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