Introduction Marketing is the process of selling and buying the particular product from the different strategies that are designed by the officials of the organization. In this assignment there is the discussion of roles and responsibilities of marketing operations. Then these roles and responsibilities relations are understood for the context. In this assignment Cadbury is taken as one organization. Further the interrelationship between the different department of the Cadbury and department of the marketing is analysed and the merits of this interrelationship is investigated. After that basic marketing element that can be used for the goals achieving is studied. Then finally the marketing plan is made for the Cadbury that can be used for the good marketing strategies.
Explain the key roles and responsibilities of the marketing function. Marketing involves various roles and responsibilities that are mentioned below: - Marketing research conduction