GROUP NAME : RUPEE ASSIGNMENT NO : 02 COURSE CODE : BM 5101VOLKSWGEN
ASSIGNMENT NO:02Q 01.Study the currentfiasco at Volkswagen in the US from multiple perspectives and answer the following questions: 1. Has Volkswagen acted in fairness to its shareholders, customers and consumers? (30 marks) 2. Whose interests did Volkswagen try to promote? (30 marks) 3. Critically examine the current strategy of Volkswagen to extricate itself from the problems it is facing now. (40 marks)2
INTRODUCTIONVolkswagen, shortened to VW, is a German automaker founded on May 28, 1937 by the German Labour Front and headquartered in Wolfsburg. It is the flagship marquee of the Volkswagen Group, the largest automaker by worldwide sales in 2016Germany's Volkswagen is the largest car maker in the world, after Toyota. Its 590,000 employees produce nearly 41,000 vehicles daily. It currently owns 12 subsidiaries including Volkswagen Passenger Cars, Audi, Seat and Skoda, luxury brands such as Bentley, Bugatti, Lamborghini, Porsche and Ducati - as well as Volkswagen Commercial Vehicles, Scania and Man.It is a long way from its origins as part of Nazi leader Adolf Hitler's vision to enable German families to own their first car. It also owes its post-war existence largely thanks to the initiative of a British army major, Ivan Hirst, who saved it from being dismantled and sold offafter World War Two as part of war reparations.3
Here are some of the key points in Volkswagen's 78-year history.Hitler inspects a prototype of the new car - but no customers would drive one until after 1945'People's car' and slave labour1937: The Company is set up by the Nazi trades union organization, the Deutsche Arbeitsfront. Very few Germans owned cars at the time, and the aim was to create a "people's car". Hitler decrees that the car should carry two adults and three children at 100km/h (60mph) and that it should be cheap, costing no more than a motorbike to buy. Largely designed by Ferdinand Porsche, the KdF-Wagen (Kraft durch Freude, or "strength through joy") has an air-cooled rear engine, torsion bar suspension, and an aerodynamic "beetle" shape that is important given its small engine. 1938: The company, initially called the Gesellschaft zur Vorbereitung des Deutschen Volkswagens mbH, is renamed Volkswagenwerk GmbH. 1938: A factory is built for the company in the new town of KdF-Stadt, now modern-day Wolfsburg.Some 336,000 people subscribe to buy the car via a monthly savings plan but by the outbreak of war only a handful of cars are complete and none are delivered to customers.1939-45: During World War Two civilian car production ceases and the firm switches to making vehicles for the German army, using more than 15,000 slave laborers from nearby concentration camps. It is a practice that is widespread among German firms 4
during the war. In 1998, survivors file a lawsuit against VW, which sets up a restitution fund.