Bussiness Comm Assignment.pdf - Fortune Top 500 Companies...

Fortune Top 500 Companies
This abstract will compare four Fortune 500 companies in their ability to communicate and their
current strategies: Nike, Microsoft, Wal-Mart, Coca-Cola, Walgreens and Home Depot. Nike has
been successful with the new communication system known as Polycom® SpectraLink 8000
Wireless Telephones. Microsoft has just launched their new communication system known as
Lync 2013 and has not had the opportunity to evaluate the performance analysis yet. Wal-Mart
has been praised for their successful communication systems as well as their ability to enhance
continuously to benefit both the business and employees. Coca-Cola is attempting to align their
business goals with their supply chain goals to enhance productivity and also diminish current
communication barriers. Walgreens has been successful in maintaining traditional
communication systems of regular newsletters and other printed communications. Home Depot
uses different types of communication systems to communicate with their employees and their
customers such as a business satellite network by reaching out to their customers using social
media.
Communication systems and strategies are essential to the success of a business and the
economy. ?????
Knowing how important communication systems and strategies are, we have decided to evaluate
a few companies in regards to their ethical systems. This evaluation will focus on six Fortune
500 companies, Walgreens, Home Depot, Coca-Cola, Wal-Mart, Nike, and Microsoft. This
process will include general information about each company focusing primarily on their
communication systems and strategies, and how it is put into practice within the company. This
paper will also compare and contrast these companies and assess a conclusion on how effective
or ineffective each company operates using their communication systems and strategies.
The first company that we will discuss is Walgreen's. Walgreen's is a company that understands
than typical illogical organization can and will face challenges within a company. Thus, they
have chosen to continue to push the envelope of traditional drugstore retailing that seems to be
working so well for them. According to an article on Walgreen's website, this traditional growth
strategy focuses on three areas of opportunity that puts them in a position for achieving long-
term growth. Those areas are as follows:
Delivering a complete "Well Experience" by transforming the customer experience across all of
the company's touch points, channels and formats;
Transforming the role community pharmacy plays in health care by offering unparalleled access
to innovative, high quality and affordable health-and-wellness services; and
Creating an unprecedented and efficient global platform through its strategic partnership with
Alliance Boots GmbH.