BSBMKG608 Develop Organisational Marketing Objectives- assessment 1 - jocelyn.docx

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BSBMKG608 DEVELOPORGANISATIONALMARKETING OBJECTIVESAssessment 1
BSBMKG608 Develop Organisational Marketing Objectives – Assessment 1ORGANISATION REVIEWCocoa delight is one of the youngest chocolate manufacturers in the industryestablished in 2000. We value creativity and innovation of our youth. Team ofmaster of chocolatiers has been picked from prestigious schools ofconfectionary. We process more than ten types of best Cocoa from differentcountries and produce large range of dark chocolates tailored to specificdietary requirements.VisionOur vision is world Class Company within Australia producing large range ofquality chocolate to satisfy under met need in the national market.Goals/ mission-Encourage continuous improvement.-Quality leader in chocolate industry of Australia.-Trade fairly with local and international suppliers.-Sustainable behavior.-Reduction in ecological foot prints.Purpose-Daring and unconventional-Creativity and innovation have always been our strength andcornerstone of success.-For stakeholder we are stewardship and adhering to professional andmoral standards of conduct in all that we do.-For employee we encourage self-directed teams.Values-Fair trade practices at national and international level.-Sustainability and high quality.-Combination of innovation creativity and artisan expertise.-Customer oriented management.-Expansion and growth.1 | P a g e
BSBMKG608 Develop Organisational Marketing Objectives – Assessment 1Strategic targets / directionsTo increase market share and become market leader in 3 years.To increase brand reorganization by marketing.To create awareness of health benefits of dark chocolate.Provide chocolate of European quality.Double digit growth rate for each year.Situation analysisSituation analysis of cocoa delight consist of two parts i. SWOT Analysisii. PEST Analysis.SWOT AnalysisStrengthWeaknessInnovative and creativeSustainabilityCustomer oriented ManagementEuropean quality chocolateRange of dark chocolateHealth benefits of dark ChocolateMeets specific dietary requirementEasy customer access.Lower price.Lack of brand awareness.Customers are not aware ofhealth benefits.Lack of online presence.Less male and child customerbase.Regional and country side areasare not covered.Lower market budget.Less outlets as comparedto competitors.OpportunitiesThreatsUnmet market demand ofspecific dietary requirements.Use of social media likeFacebook will increasecustomer base.Develop more loyal customersand referral.Promote Australian based fact.

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