C207 Task 3.docx - A. The Deerfield Farmers Market...

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A.The Deerfield Farmer’s Market Association is looking to lease additional space fortheir Saturday farmers market. The market association Board of Directors is meetingto discuss how best to support the expansion. They have taken into account that ifeach market patron spends an average of 15.00 per market visit, the additionalrevenue would cover the cost of the additional space. They have a small marketingbudget and want to use their dollars in order to increase sales with the most effectivemethods. The market hired a company to conduct surveys with market patrons overthe course of the thirty-week market, markets are help once a week on Saturdays. Thesurvey asked each patron how they had heard about the market and how much moneythey had spent that day.
B1. The Deerfield farmers market hired a marketing company to conduct the surveysfor each Saturday market. The data was collected and analyzed. Each Saturday asample of ten patrons from throughout the market were asked two questions. Howhad they heard about the market and what was their average spent for the market visit.If a customer has heard about the market from a method not included in the survey,website, weekly advertisement or Facebook, then the customer’s responses were not

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Term
Summer
Professor
N/A
Tags
Marketing, Chi Square Test, Null hypothesis, C207, Chi square distribution, Pearson s chi square test

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