MMT2 Task 4 .docx - Shore and More Bicycles is a United...

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Shore and More Bicycles is a United States based import/export enterprise concernedmainly with mountain, touring and racing bikes while also selling accessories and industryrelated apparel. Their products are only available through brick and mortar license dealerships.The company is expected to double in size within the next forty-eight months. The companyvision is to be the lifelong bicycle choice for riders of all ages and of all experience levels. Thecompany has aligned both international and domestic competitive growth goals. This will includeexpanding marketing campaigns, onboard new talent, both a full-time employee as well as timelimited internships, in specific roles associated with product development and research andfinally push forward their online presence and digital identity within the industry.A.The following table depicts a matrix of the fifteen key aspects of IT Infrastructure thatmust be in place to support the growth of the company.
B.A gap analysis involves an examination between the actual state as compared to thedesired state with a given process, application etc. The aforementioned matrix identifies thekey infrastructure improvements that must comprise the Information technology overhaul theenterprise is prepared to take on. The gap analysis has assessed the current state for eachaspect and the intended future state the will be required to support the expected growth in thenext forty-eight months.
C.Part of an analysis of the enterprise and the alignment of Information Technology withthe business strategies is an assessment and inventory on the current assets andinfrastructure.

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Term
Winter
Professor
Maurice Green
Tags
Marketing, MMT2, domestic competitive growth, Total Support Specialists, States based import export, mortar license dealerships

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