M3T2.docx - Rationale Client USP: USP is defined as a...

This preview shows page 1 - 2 out of 3 pages.

RationaleClient USP:USP is defined as a unique selling proposition, this is a marketing concept first proposed in the1940’s as a method of explaining successful marketing campaigns that proposed a uniqueproposition to potential customers in order to gain their loyalty. In general, it refers to the pointsand themes of a particular enterprise that sets them apart from their competition. The uniqueselling points of the Wounded Warrior Project include the direct outreach and support to veteranswho have been injured in their service. The quality of their programs as well as the breadth oftheir services from individual support to family support, and the aspects of life that they traversefrom care regarding medical and health issues to work transitions and education set thisnonprofitapart from their competitors.Explanation of how the chosen concepts for poster designing will help highlight your client’sUSP

Upload your study docs or become a

Course Hero member to access this document

Upload your study docs or become a

Course Hero member to access this document

End of preview. Want to read all 3 pages?

Upload your study docs or become a

Course Hero member to access this document

Term
Fall
Professor
N/A
Tags
Marketing, Philosophy of language, Abstraction, Wounded Warrior, GWDA105, Rationale Client USP

  • Left Quote Icon

    Student Picture

  • Left Quote Icon

    Student Picture

  • Left Quote Icon

    Student Picture