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Unformatted text preview: 1 Annotated Bibliography Jarvis Boyd, Tracey B. Freeman, Elvin Rosario, Brenda Tanguma, & Patricia Welch Psych 620 October 1, 2018 Dr. Valerie Bradley-Holliday 2 Annotated Bibliography Bigelow, B. (1997). The human lives behind the labels: The global sweatshop, Nike, and the race to the bottom. (includes related articles on global sweatshop resources and the making a difference project). Phi Delta Kappan, 78(2), 112. This article describes the efforts of the author as a teacher to educate his students on the child labor in poor countries. He had them look beyond a soccer ball and behind the stitching and colors of the soccer ball, and the fact that it was old. They were asked to take a better look at where it was made and take a look behind the “masks presented by everyday consumer goods. Nike’s manufacture of soccer balls in Pakistan is highlighted.” (Bigelow, 1997) Boje, D. M., & Khan, F. R. (2009). Story-branding by empire entrepreneurs: Nike, child labor, and Pakistan’s soccer ball industry. Journal of Small Business and Entrepreneurship, 22(1), 9. This article brings light to child labor crisis and how storytelling is a way for entrepreneurs to maintain their reputation by means of currency. It speaks about corporate social responsibility (CSR) and how Nike’s CSR and Sialkot child labor. “Nike is a recognized entrepreneurial organization, and Phil Knight, the founder, is known as an entrepreneur who changed the sports apparel industry. As mass media brought child labor and soccer ball making to the attention of the world, the heroic entrepreneur story was in jeopardy.” (Boje, & Kahn, 2009) Huffmon, M. (2018, September). Opinion | Nike’s ad with Kaepernick is more political than economic. The News Record. Retrieved from 3 Nike and Kaepernick are now part of the same world with a vision of stronger diversity commitment, through supporting the world as a whole. This objective has changed the lives of the world and the NFL program, where people are not wanting to support Nike because they have not supported the gestures of Kaepernick. “By choosing to feature Kaepernick, Nike’s goal isn’t to boost sales. Instead, it allowed the company to choose a side in the “Kaepernick versus NFL” debacle, giving the athlete another platform to voice his views (Huffmon, 2018).” Kane, D., & Tiell, Dr. B. (2016, August). Application of Normative Ethics to Explain Colin Kaepernick’s Silent Protest in the NFL. The Sport Journal. Retrieved from “The issue of racial and social injustice in America gained national attention due to Kaepernick’s silent protest which sparked ongoing debate regarding the ethical and legal implications behind his actions and decisions (Kane & Tiell, 2016).” Even though several people are against my opinion, because their thoughts are no one should disrespect our Nations Flag or kneel during the National Anthem. When Nike showed their push to bring Kaepernick part of their family this showed Nike supported what he was doing in the eyes of some. This made sparks fly even though this gesture was not created or acted first by Kaepernick, he was not alone. We all as people have the freedom to protest how we want to in accordance to the 1st Amendment. Nike believed there is an issue and supported Kaepernick's reason by selecting him to be the face of diversity. This mean everyone is important not just a single group of people. Kaepernick took a grand stand in a way several people have not agreed with him. I agree with stepping up to support the 4 cause of police brutality, however, he should have used another gesture to grasp others attention. . Colin Kaepernick is the talk of Society these days. Kaepernick is the target in and out of the sport community for sitting and kneeling while the National Anthem was presented before his games. Kaepernick’s criticism became more prevalent when he went public to voice his opinions on the treatment of blacks on economic, legal, and social factors. The public has repeatedly condemned his cause. After his stance on his personal beliefs and the leagues antagonism and the individual’s owner’s anxiety of irritating their supporters, Kaepernick has been left for hire. Kaepernick’s ad with Nike has sparked controversy and disgrace to say the least. The controversy surrounding the 30th anniversary ad is associated with Gary Gilmore, convicted murder. According to The New York Times, prior to Gilmore’s execution by firing squad, his last words included, “Let’s Do It!” Leading to Nike’s slogan “Just Do It”, credited by Dan Wieden. Powers, N. (2018). Truth out. Retrieved from This article talks about Colin Kaepernick and his role in the rereleased Nike “Just Do It” campaign and his stand for police brutality against minorities. The article also goes over how Nike uses and pays celebrities to bring in money, but uses cheap labor in places where children and women work in poor conditions putting shoes and apparel together for wages no American would accept. These people don’t even make enough to survive on while Nike CEO is worth billions and Kaepernick gets multi-million dollar deals to be 5 the face of Nike. The psychology behind boycott or support for Nike's Kaepernick ad ... (September 4, 2018). Retrieved from ... Kaepernick created conflict by taking a knee protesting police brutality against black, white, and racial minorities. This started a controversy was fueled when President Donald Trump criticized the protest in which he is accused of blacklisting him from the NFL. He is now a star in one of the company’s “Just Do It” with the passage, “Believe in something. Even if it means sacrificing everything.” (The psychology behind boycott or support for Nike's Kaepernick ad..., 2018). In spite of the advertisement highlighting different people from all backgrounds, it might be a little challenging to find an individual without an opinion particularly on Kaepernick’s presence in the ad. When the name Colin Kaepernick comes to mind it’s not so much NFL Quarterback, we recall the time that Colin Kaepernick did not stand during the national anthem during a preseason game against the Green Bay Packers on Aug. 26. (Yeboah, 2016). After the game, Kaepernick stood firm in his decision to choose not to stand for the anthem saying, “I am not looking for approval. I have to stand up for people that are oppressed.” (Yeboah, 2016). What he meant by this is that people were being shot and killed. Justice was not being served. Too many police officers were involved in shooting of African Americans and people were just getting away with it. Racial inequality was the motive. Kaepernick said of his protest: “I am not going to stand up to show pride in a flag for a 6 country that oppresses black people and people of color. To me this is bigger than football and it would be selfish on my part to look the other way. There are bodies in the street and people getting paid leave and getting away with murder.” (Kelner, 2018). Tukachinsky, R., Mastro, D., & Yarchi, M. (2017). The effect of prime-time television ethnic/racial stereotypes on Latino and Black Americans: A longitudinal national level study. Journal of Broadcasting & Electronic Media, 61(3), 538-556. Even though there are acceptable critiques with the Nike company, the high-profile Nike gave Kaepernick, who was blacklisted from the NFL after his protest about policing brutality towards blacks and other minorities. With the recent reports racial and minorities in America continue to back the media that has represented diversity. To better understand the backlash, it is essential to realize how Kaepernick has been noticed across racial and ethnic lines. Social psychologists understand that positive interracial contact can be important when creating better race relations, some relations are alleged as a cultural threat that can do the exact opposite with the race relationship. So, when Colin Kaepernick’s message hit the homes of Americans with complete support from a company well known as the one with the universal sports product in the world, there are the those who answer with defensiveness, mostly with those of the minority cultural (Tukachinsky, 2017) When the name Colin Kaepernick comes to mind it’s not so much NFL Quarterback, we recall the time that Colin Kaepernick did not stand during the national anthem during a preseason game against the Green Bay Packers on Aug. 26. (Yeboah, 2016). After the 7 game, Kaepernick stood firm in his decision to choose not to stand for the anthem saying, “I am not looking for approval. I have to stand up for people that are oppressed.” (Yeboah, 2016). What he meant by this is that people were being shot and killed. Justice was not being served. Too many police officers were involved in shooting of African Americans and people were just getting away with it. Racial inequality was the motive. Kaepernick said of his protest: “I am not going to stand up to show pride in a flag for a country that oppresses black people and people of color. To me this is bigger than football and it would be selfish on my part to look the other way. There are bodies in the street and people getting paid leave and getting away with murder.” (Kelner, 2018). It is the feelings of many that one day this ad will present the fact that Kaepernick stood for equality and started a movement of sorts. Owners of teams have fined and even cut players from the team if they stood with Kaepernick in participation with protest. These protests will defiantly cause rage and outbursts in many, and not everyone feels the same as Kaepernick. There is bound to be backlash and it is believed that Kaepernick and his beliefs are dishonorable to our soldiers, what we stand for as a country, and those who are active and have been throughout history. I feel disrespect for Kaepernick’s actions as my father fought for this country in Vietnam and I am in dismay. ...
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