Strategic Management and Planning at a Level of FirmThe PLAN:I. INTRODUCTION II. MANAGEMENT. KINDS OF THE PURPOSESIII. STRATEGIC PLANNING1. Essence, functions of strategic planning2. The purposes of the organization3. An estimation and the analysis of an environment4. Administrative research of internal factors of firm5. Studying strategic alternatives and a choice of strategyIV. THE CONCLUSIONV. The LIST of the USED LITERATUREI. INTRODUCTIONThe problem of the enterprise will be to master the new markets, to satisfy needs of clients. Simultaneously she is also a problem of a management, management. Successes and failures of the enterprise is first of all successes and failures of management. If the enterprise works badly, unprofitably, his new owner changes not workers, and a management. Management means the organization of work of collective.Work at the enterprise should be organized so that she in the maximal degree corresponded to needs of employees and allowed to speed up their work and to raise itsefficiency. Making of any decisions, managers should mean constantly not only high profitability of firm, but also a problem of existence of the employees, and also consumers for the sake of which the firm exists also which satisfaction of needs really is caused with necessity of functioning of firm and work of its managers. Any accepted decision should testify in long prospect to economic advantage of the enterprise. Well, and that yields good results only at present time and for the near future, and in the separate period threatens existence of the enterprise, it is necessary to regard as erroneous. Maintenance of existence of firm in the market can be counted the main taskof management. In this connection to strategic management in his work is attached great importance.II. MANAGEMENT. KINDS OF THE PURPOSESManagement is an independent kind of professionally carried out activity directed on achievement during any economic activities of firm, working in the market conditions, the certain planned purposes by rational use material and a manpower. Here the firm is guided by demand and needs of the market; constantly aspires to increase of a production efficiency, i.e. to reception of optimum results with smaller expenses, aspiresto the economic independence providing freedom of decision-making by that who bears the responsibility for an end result of activity of firm.The concept of management as includes constant updating of the purposes and programs depending on a condition of the market (and results of this activity are shown already in the market during an exchange) and necessity of use of modern information system with computer technics.Management - as assumes an independent kind of professional work, that the manager is independent of the property on the capital of firm in which it works. Work of the manager is the productive work arising in conditions of a combination of hi-tech manufacture with a high level of specialization of workers, providing communication andunity of all production.