Asian Paints_ Revealed_ How Asian Paints leveraged digital innovations to become customer centric, I - Asian Paints Revealed How Asian Paints leveraged

Asian Paints_ Revealed_ How Asian Paints leveraged digital innovations to become customer centric, I

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7/13/2018 Asian Paints: Revealed: How Asian Paints leveraged digital innovations to become customer centric, IT News, ET CIO ; 1/11 An initiative of The Economic Times A A Reinvent re·in·vent- riːɪn ˈvɛnt verb to produce something new that is based on something that already exists Asian Paints is a company that reinvents itself every generation. To those growing up in the 70s-80s, Asian Paints was India’s largest paint manufacturer. A generation later, in the early 2000s, the company expanded its product portfolio from paints to decorative coating. Vertical integration then IT News / Latest IT News / Strategy & Management Revealed: How Asian Paints leveraged digital innovations to become customer centric Manish Choksi, President – International Business Unit, IT, Supply Chain & Chemicals, Asian Paints sketches the fine points of Asian Paints’ digital strategy to transform from a brick-and-mortar business into a click-and-mortar business Sneha Jha | ETCIO | Share Tweet ET PRIME Sign in/Sign up NEWS SITES Strategy & Management » Asian Paints manish choksi analytics reinvention IoT Innovation Labs From the innovation labs customer centric Updated: August 28, 2017, 12:36 IST Newsletter Share 0 Share Share Your Email Join Now! Most Read Subscribe ETCIO Newsletter 50000+ Industry Leaders already read it This Week This Month Home News Industries Tech-Talk CIO Wall CIO TV ETCISO.in Brand Solutions Internet of things Security Cloud Computing Strategy & Management Business Analytics Big Data Services & Apps Consumer Tech More
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7/13/2018 Asian Paints: Revealed: How Asian Paints leveraged digital innovations to become customer centric, IT News, ET CIO ; 2/11 saw the company diversifying into chemical products which are used in the paint manufacturing process. The company found its next big act in the B2C painting services with its Ezycolour Consultancy for offering color, décor, and Vastu inspired solutions to customers. This marked Asian Paints transition from being a product company to a services company providing a wide range of home improvement solutions. It is worth noting that at the heart of every reinvention exercise is the urge to get closer to the end- customer and rediscover core customer choices. In 2013, a company specializing in modular kitchen space showed up on its radar. This was the kind of company Asian Paints would do well to acquire. Acting upon the perceived opportunity, it snapped up Sleek Group to diversify into modular kitchens segments, as a logical step up the value chain. Close on the heels of this acquisition, Asian Paints scooped up the front-end business of Ess Ess Bathroom to foray into the bathroom segment.
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  • Summer '18
  • Sagar Arora
  • Asian Paints

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