Barn Bistro Marketing Plan-Revised Rough Draftt.docx - 1 Marketing Plan fo Barn Bistro Marketing Plan for Barn Bistro Proposed by Team 2 Submitted to

Barn Bistro Marketing Plan-Revised Rough Draftt.docx - 1...

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1 Marketing Plan fo Barn Bistro Marketing Plan for Barn Bistro Proposed by: Team 2 Submitted to: DeVry University 09/28/2018
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2 Marketing Plan fo Barn Bistro Table of Contents Executive Summary………………………………………………………………………….Pg. 3 Company Description………………………………………………………………………...Pg.4 Strategic Focus and Plan……………………………………………………………………...Pg.5 Situation Analysis…………………………………………………………………………….Pg.7 Market-Product Focus………………………………………………………………………...Pg.9 Marketing Program…………………………………………………………………………...Pg.11 Financial Data and Projections……………………………………………………………….Pg.13 Organization Structure………………………………………………………………………..Pg.14 Implementation ......................................................................................................................... Pg.14 Evaluation and Control……………………………………………………………………….Pg.14 References…………………………………………………………………………………….Pg.15
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3 Marketing Plan fo Barn Bistro 1. Executive Summary With the advancements of technology, consumers have become more educated on all their purchasing decisions. It is not uncommon to see a person pull out their smart phone in a store or restaurant and look at reviews of whatever product or service they are purchasing. This has allowed consumers to now search their areas for products/services that they see as a great value. Barn Bistro is that value. Barn Bistro is an organic café that sources all its raw goods from local farms and vendors. By sourcing our raw goods nearby, this allows consumers to use their purchasing power to not only receive something that they want physically (i.e. coffee) but also put their money towards their community. Here at Barn Bistro we are owned and operated by a handful of friends and family among the community. This will ensure that not only we keep the cost of labor down, but it also allows us to grow a connection with the local neighborhood. When consumers see the same faces everyday they grow a connection with the business and gain knowledge on the company if owned and operated by the same individuals, it helps ensure the public that the owner has a vested interest and the quality of our products and service is of high quality. With a growing distrust of large-scale corporations, consumers are beginning to seek other options. Barn Bistro seeks to fulfill the desires of consumers by offering a high-quality coffee that is competitively priced among other coffee options. By keeping our overhead low and quality high we will carve a niche in the industry that will only grow with every consumer we service.
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4 Marketing Plan fo Barn Bistro 2.
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