comm ch 6 - 305 Chapter 6 Symbolic Organization Process...

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305 Chapter 6 Symbolic Organization Process, Process, Process Social scientific approaches - Post Positivist dominated Humanistic approaches - Interpretive and Critical dominated Schema Theory Efficiency People are active processors of information and we organize it into types. Develop template of understanding We then sort, sift, and place events, activities, and all that is cognitive into those categories. Schema Content - “What” MOP - memory organization packets We clump, lump and group information into sets Similar sets, sequences, and other ways of grouping occur Know the table 6.1 - person, self, role, event schemas How we develop schemas The process of developing and activating When we do not have a specific schema, we adapt others until we have a new one. Experience and understanding leads to very specific schemas Dynamic change of schemas Wicks’ three models Bookkeeping - gradual change for discrepant information
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This note was uploaded on 03/27/2008 for the course COMM 305 taught by Professor Iverson during the Spring '08 term at Texas A&M.

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comm ch 6 - 305 Chapter 6 Symbolic Organization Process...

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